The PPC Search Engine

Google has announced some time before some significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URL’s per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns. (more…)

You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.

When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches.

Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr.

Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good. (more…)

Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.

But there is one major problem with pay per click marketing that many individuals have. This problem has been a recurring problem for the past 5 years and it’s getting worse every minute of the day. This problem involves the over excessive cost and non-profitability that occurs when marketing through pay per click search engines. Many marketers deplete their income extremely fast when marketing online through pay per click engines. They set up a pay per click campaign, and within 24 hours , all of their money is drained with no sales, and no leads gained at all. After having this occur, the marketer ends up giving up on pay per click marketing and establishes in his heart that pay per click advertising is the most unprofitable form of advertising on the web today. (more…)

Why do some companies bid on keywords for products they don’t even sell? Or fail to provide the basic information people need to make the decision to buy? Here’s a cautionary tale– with a happy ending.

HAS THIS EVER HAPPENED TO YOU?

I’m looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to the next ad.

CLOSE, BUT NO CIGAR.

Clicking on the second ad takes me to a home page with a “Shades” tab. I click on that and arrive on a page with information about sizes and a link to the lamp shade collection. (more…)

Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring,analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results. (more…)