PPC Advertising Strategy Resource

What Should You Know About Search Engines and PPC?

admin — Mon, 20 Aug 2007 07:53:20 +0000

Here’s a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the websites size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms. (more…)

7 Great Ways to Lose Your Shirt Using Google Adwords!

admin — Mon, 20 Aug 2007 07:49:26 +0000

Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand…

Adwords is also a great place to drain your advertising dollars if you’re not careful. Like any other automated system, it requires constant feeding and attention to keep you from wondering just why you spent hundreds of dollars and received a paltry return on your investment. Here’s 7great ways I’ve found to do just that, (and yes I’ve been guilty of several of these to one degree or another.) (more…)

Seven Tips To Getting The Nost From Your Google AdWords Investment

admin — Wed, 08 Aug 2007 20:01:19 +0000

When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.

When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.

The cost per click for Ad Words can be as little as five cents.

Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.

You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like. (more…)

How to Increase Your Adsense Revenue

admin — Wed, 08 Aug 2007 20:00:16 +0000

If you’re a webmaster, you’ve probably heard about Google’s Adsense. Perhaps you’re even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.

Google’s Adsense allows webmasters to place links from Google’s Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.

There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you’ll make. This is where most webmasters focus their efforts on. (more…)

Google Adwords Guide I

admin — Wed, 08 Aug 2007 19:59:24 +0000

You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called “Adwords” and allows you use Google.com for marketing. Your ads will be displayed on Google’s website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called “Google AdSense”. Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.

What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT - Adwords is also a way to spend marketing money very selective to a targeted audience. Adwords can be very expensive for the advertiser if not properly planned and tested.

When you setup a Google Adwords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember - the Google Adwords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website. (more…)

10 Powerful Tips to Optimize your AdWords Campaigns

admin — Wed, 01 Aug 2007 13:26:37 +0000

Google has announced some time before some significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URL’s per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns. (more…)

Is Pay Per Click your Best Marketing Bet?

admin — Wed, 01 Aug 2007 13:18:12 +0000

You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.

When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches.

Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr.

Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good. (more…)

Two Imperative Keys For Profitable Pay Per Click Marketing

admin — Mon, 16 Jul 2007 07:04:15 +0000

Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.

But there is one major problem with pay per click marketing that many individuals have. This problem has been a recurring problem for the past 5 years and it’s getting worse every minute of the day. This problem involves the over excessive cost and non-profitability that occurs when marketing through pay per click search engines. Many marketers deplete their income extremely fast when marketing online through pay per click engines. They set up a pay per click campaign, and within 24 hours , all of their money is drained with no sales, and no leads gained at all. After having this occur, the marketer ends up giving up on pay per click marketing and establishes in his heart that pay per click advertising is the most unprofitable form of advertising on the web today. (more…)

How to Waste Money and Annoy Potential Customers

admin — Mon, 16 Jul 2007 07:01:45 +0000

Why do some companies bid on keywords for products they don’t even sell? Or fail to provide the basic information people need to make the decision to buy? Here’s a cautionary tale– with a happy ending.

HAS THIS EVER HAPPENED TO YOU?

I’m looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to the next ad.

CLOSE, BUT NO CIGAR.

Clicking on the second ad takes me to a home page with a “Shades” tab. I click on that and arrive on a page with information about sizes and a link to the lamp shade collection. (more…)

A Fundamental Overview Of Pay Per Click Search Engines

admin — Thu, 05 Jul 2007 12:17:42 +0000

Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring,analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results. (more…)