The PPC Search Engine

Making “sense” of your PPC advertisements

How to Increase Your Adsense Revenue

Posted in Strategy, Google Adsense by admin on the August 8th, 2007

If you’re a webmaster, you’ve probably heard about Google’s Adsense. Perhaps you’re even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.

Google’s Adsense allows webmasters to place links from Google’s Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.

There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you’ll make. This is where most webmasters focus their efforts on. (more…)

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

Posted in Strategy, PPC Advertising by admin on the June 19th, 2007

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.

How You Know if Pay Per Click is Right for YouThe single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites’ success. (more…)

Articles, Adsense and Social Bookmarking

Posted in Strategy, Google Adsense, Social Bookmarking by admin on the May 1st, 2007

Articles marketing is a tried and true method of earning with Adsense. One major drawback is that it takes time to create an article site and more time before you start earning. But once it has started, you will just have to maintain it by adding a new article once or twice a month.

If you don’t want to write the articles yourself, you can either purchase PLR articles and rewrite them or hire someone else to write them for you. Use the original article on your site as a new article page and place Adsense ads on it.

Location is important when placing Adsense ads on your pages. Doing some research on the internet can help you. Adsense itself have ad placement tutorials on their website that tells you where on your pages people tend to click the ads. (more…)

Adsense or Affiliate Programs?

Posted in Strategy, Ad alternatives by admin on the April 29th, 2007

As my sites get more and more search engine traffic, I am faced with trying to figure out how to best monetize my traffic. I am currently using mainly Google Adsense ads, but since I have added more affiliate programs to pages that are getting traffic I am noticing a very nice increase in my monthly income.

I have read in many places that affiliate ads that are prominently displayed will take away from your adsense income. I must agree that on sites where my affiliate programs are simply generally related to my site as a whole, my affiliate income is almost non-existent. However lately I have been studying my traffic logs closely and looking at the search phrases people have been using to find my pages.

Once I have determined the key phrase, I then narrow it down to the page they found when they typed in that phrase. Once this is established I search high and low for an affiliate product that matches “that page” and “that key phrase”. Once this golden affiliate program has been found, I add it prominently to the page. (more…)

How Naming Schemes Impact Adwords Campaign Management

Posted in Strategy, Google Adwords by admin on the April 20th, 2007

Improving Adwords Campaign Management

Adwords Campaign Management - Naming Schemes

Keep your campaigns and naming schemes simple and readable.

Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.

Google Recommended Limits

Googles recommendations/limits are as follows: (more…)

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