The PPC Search Engine

Making “sense” of your PPC advertisements

How to Increase Your Adsense Revenue

Posted in Strategy, Google Adsense by admin on the August 8th, 2007

If you’re a webmaster, you’ve probably heard about Google’s Adsense. Perhaps you’re even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.

Google’s Adsense allows webmasters to place links from Google’s Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.

There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you’ll make. This is where most webmasters focus their efforts on. (more…)

Understanding Google AdSense

Posted in Google Adsense by admin on the June 21st, 2007

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google’s AdSense program essentially allows approved websites to dynamically serve Google’s pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google’s spider parses the AdServing website and serves ads that relate to the website’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain’s ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor’s ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website’s color scheme. (more…)

What They Never Told You About Adsense!

Posted in Google Adsense by admin on the May 11th, 2007

That’s right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren’t being told is that it’s harder than that.

Though google adsense is still one of the best programs out there to earn revenue from your site, there is more to it than that. For example if you think you can just past the links in your site content and watch the money flow in well… In truth few people ever get that lucky some of have to work at it for a while before we get our cash. One of the few mistakes people ever make is thinking google adsense does all the work for you.

Of course we all know that adsense has the most features out there and that it is the best in customer support. Still though if you have a hard time getting clicks off your adsense account, you are not alone. (more…)

Articles, Adsense and Social Bookmarking

Posted in Strategy, Google Adsense, Social Bookmarking by admin on the May 1st, 2007

Articles marketing is a tried and true method of earning with Adsense. One major drawback is that it takes time to create an article site and more time before you start earning. But once it has started, you will just have to maintain it by adding a new article once or twice a month.

If you don’t want to write the articles yourself, you can either purchase PLR articles and rewrite them or hire someone else to write them for you. Use the original article on your site as a new article page and place Adsense ads on it.

Location is important when placing Adsense ads on your pages. Doing some research on the internet can help you. Adsense itself have ad placement tutorials on their website that tells you where on your pages people tend to click the ads. (more…)

Adsense-ble, Or The Art Of Promoting, Without Promoting

Posted in Google Adsense by admin on the April 25th, 2007

Hey, wait a minute. You can’t have popups on the page. Ok, no problem. Moreover, you can’t tell anyone you have an ad from Google on the page. You can’t write about it, point to it or tell someone to click on it

Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?).

So how can you help up your click conversion rates?

1.Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling.

2.Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible. (more…)

Next Page »