The PPC Search Engine

Google has announced some time before some significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URL’s per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns. (more…)

You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.

When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches.

Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr.

Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good. (more…)