The PPC Search Engine

As my sites get more and more search engine traffic, I am faced with trying to figure out how to best monetize my traffic. I am currently using mainly Google Adsense ads, but since I have added more affiliate programs to pages that are getting traffic I am noticing a very nice increase in my monthly income.

I have read in many places that affiliate ads that are prominently displayed will take away from your adsense income. I must agree that on sites where my affiliate programs are simply generally related to my site as a whole, my affiliate income is almost non-existent. However lately I have been studying my traffic logs closely and looking at the search phrases people have been using to find my pages.

Once I have determined the key phrase, I then narrow it down to the page they found when they typed in that phrase. Once this is established I search high and low for an affiliate product that matches “that page” and “that key phrase”. Once this golden affiliate program has been found, I add it prominently to the page. (more…)

Hey, wait a minute. You can’t have popups on the page. Ok, no problem. Moreover, you can’t tell anyone you have an ad from Google on the page. You can’t write about it, point to it or tell someone to click on it

Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?).

So how can you help up your click conversion rates?

1.Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling.

2.Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible. (more…)

Improving Adwords Campaign Management

Adwords Campaign Management - Naming Schemes

Keep your campaigns and naming schemes simple and readable.

Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.

Google Recommended Limits

Googles recommendations/limits are as follows: (more…)

The truth about Google’s Adsense program is that it is amazing. It’s the greatest affiliateprogram ever invented. There is no affiliate program that even comes close. If you are notusing Google’s Adsense, you’re truly missing out on a great opportunity. I’ve tried severalother affiliate programs, and the only one that is creating revenue even close to Google’s, isthe Amazon.com affiliate program. Amazon.com’s affiliate program pays 5% commissionand up for shipped products. It’s not really clear how Google pays you, but let me tell you itseems very fair. They do not pay per clicks, leads, or click throughs; they have a secretformula that no one will tell. But trust me it works. I was making pennies off of clicks monthly,until I joined Google. Then the pennies became dollars.

Here are some basic tips for signing up with Google’s Adsense program. (more…)

During the Web 2.0 advertisement success 6 month before, there is one website which is still very attractive: bla.st

Whats different with this site?
You don’t have only an ad on their website but its also possible to enter related keywords. These keywords are used to show your ad on a page with the name of the keyword (content targeting). The visitor can choose the keywords from a word cloud or gets a results based on a keyword related search.

Free advertising
Each ad placement on bla.st is free, if you place an ad for some new keyword, the ad is placed on the top of this new keyword page. If the advertiser want to place an ad on the homepage or on some other popular keyword page, it’s possible to buy an ad placement. The advertiser with the highest bid earns the top position. It’s possible to have multiple related keywords for one advertisement.