Adsense Optimization Tips
It has been widely known that publishers have increased their Adsense revenues by changing the ad colors, positions, formats etc. Sometimes these have resulted in the revenue shooting up by 200 to 300% also (as confirmed by Google themselves in a webinar for new Adsense publishers).
Considering that most of the optimization techniques are simple to implement, there is no reason why you should not try them out and increase your Adsense earnings.
The most important tip for optimizing your earnings is to continuously experiment till you achieve the maximum potential of your website. This means that you will continuously need to change your Google Adsense code.
To facilitate that we suggest that you first identify all the likely locations where you could place Google Adsense units and name them. Then use a PHP script to fill the location with Adsense code. This will ensure that you can always change the Adsense code without having to worry about changing the code on each of the website pages indivudually. You could have something like two ad positions (just for example) called headerAd and leftAdBar. In each of them you could just echo the Adsense code via a PHP script. The PHP script would look something like this:
<?php
function getHeaderAd(){
echo('put your Google Adsense Code here
... maybe a leaderboard?');
}
function getLeftAdBar(){
echo('put your Google Adsense Code here
... maybe a skyscraper?');
}
?>
So now anytime you want to change the color scheme of the leaderboard ad, all you need to do is change the getHeaderAd() method.
Obviously, if you are already using a templating system for your website or any one of the content management softwares, you do not need to bother. These things would already have been taken care.
The above was not an optimization tip in itself but only a suggestion to make life easier for you. We cover some of the most effective optimization techniques over the next few pages. Please click below to start optimizing your Adsense web page.
Click here to read the optimization tips used by the most successful webmasters.