Adsense Optimization Tips
Choosing The Right Ad Colors
This is where you can experiment the most and make the maximum improvement also. There are three 5 components to any Adsense text ad - border, background, title, text and url. Using your Adsense control panel, you can change the color of each of these to suit your requirements.
The rule of thumb for better ad performance is to keep the background color same as your page's background color. Also ensure that the borders are invisible (by setting the color same as background). Keep the text the same color as other text on your page while the title could use the color of other headings on your page. The same rule can be applied for the url also. This will ensure that the ads blend in completely with your site's look and feel.
Even though this improves the CTR almost every time, sometimes it may be better to make the ads a little more conspicuous. When we say 'conspicuous', we do not mean jarring colors that are an eye-sore but colors that while making the ad more visible are also pleasing to the eye. This is because that due to excellent blending of the ads, they become invisible to the user thereby reducing the chances that they could be clicked.
The best way to identify the right colors is to keep experimenting till you hit upon the right combination. Also it is always a nice idea to change the colors every now and then to overcome the 'blindness' factor. You can also use a simple script that changes the colors every time the ad is displayed. For example, the normal Adsense code has the following five lines as part of it:
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "9D1961";
google_color_text = "A82283";
google_color_url = "A82283";
Changing these variables would change the way the ad 'looks'. This can be easily accomplished using a simple PHP script. Ensure that you have complete combinations of all the five colors defined - otherwise you may have some disturbing color combinations for the Adsense units.
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